On May 5, 2025, in Hanoi, the Banking Times organized a Forum themed "Strategies to bring Vietnam brand to the global stage and recommendations for banking sector". Deputy Governor Pham Thanh Ha of the State Bank of Vietnam (SBV) attended and delivered a keynote speech at the Forum.
Deputy Governor Pham Thanh Ha delivers his keynote speech at the Forum
The Forum was also attended by representatives of the Ministries and government agencies; leaders of several SBV Departments; international and domestic experts; and representatives of domestic and foreign financial institutions,...
Speaking at the Forum, Deputy Governor Pham Thanh Ha shared that, in the context of the globalization and the Fourth Industrial Revolution, science, technology, innovations and digital transformation have been identified as key drivers for a rapid and sustainable growth in Vietnam. It has been emphasized by General Secretary To Lam that science and technology development, innovations and digital transformation are not only an option, but also a vital path to realizing Vietnam’s aspiration of becoming a strong and prosperous country.
According to the Deputy Governor, following closely the policy and the directions of the Party, the State and the Government, the banking sector has clearly identified its responsibilities in realizing the country's development orientations. Accordingly, the banking sector has continued to pioneer in the innovations, digital transformation, and international integration, focusing on the key tasks of enhancing the banking sector’s competitiveness, developing a strong banking brand, and gradually expanding the sector’s reach regionally and globally.
The SBV has been implementing synchronous solutions to improve the financial capacity, standardize the banking governance in accordance with the international best practices, and increase the transparency and innovations. These are important foundations for building a strong, professional, internationally competitive Vietnamese banking brand.
The credit institutions have also proactively enhanced their images and positions in the market, gradually affirming the Vietnamese banking brand in the international arena. According to Brand Finance's 2025 rankings, 13 Vietnamese banks have entered the Top 500 banks with the highest brand value globally, the Deputy Governor emphasized.
The Forum was also attended by several world leading experts, including Professor John A. Quelch, former Senior Associate Dean at Harvard Business School and currently Executive Vice Chancellor of Duke Kunshan University, and Mr. Peter Verhoeven, Senior Executive at Anax Invest and an experienced international expert in corporate restructuring and regional financial strategy.
According to the Deputy Governor, the Forum was an opportunity to acknowledge the importance of the national brand in the era of globalization. In addition, the Forum would also help to find practical solutions to bring Vietnamese brands, especially Vietnamese banking brands, firmly into the regional and international markets.
In the coming time, the SBV would continue to improve the legal frameworks, encourage innovations, promote the digitalization of banking operations, and enhance the sector’s competitiveness. In addition, the SBV would also request the credit institutions to develop their own systematic branding strategies, linked to their long-term development strategies and the international integration context.
“With our unity, determination and aspiration to rise, I believe that the Vietnamese banking brand will be increasingly affirmed, contributing to enhancing the national image in the era of integration and sustainable development.” the Deputy Governor asserted.
HY